GRASS FED - NO FUSS - MAXIMISE YOUR MEAT FROM GRASS

ABOUT US

We breed cattle that work for you

Rob and his fiancé Lizzie run a 100% grass-fed suckler herd of Pedigree Aberdeen Angus across 1,200 acres of diverse pasture in Worcestershire and Shropshire.

We sell breeding bulls and females to those with, or establishing, low-input systems.

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WE ARE THE PREMIER SOURCE OF GRASS-FED GENETICS IN EUROPE

GRASS-FED BULLS & STRAWS

Our bulls never see grain. We test them as much as we test the cows in our herd. Following weaning, they are turned out to pasture as one bull mob, and it is the post-weaning year that we really see which hold condition off grass and a bit of hay - nothing else.

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GRAZING FOR NATURE

We use Holistic Planned Grazing to make the most of diverse native pastures and have restored many acres of native species-rich pastures. The livestock thrive on the pasture diversity that provides all their needs and allows us to feed all stock from grass and natural herbs alone.

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STARTER HERDS

Our cows must bring a marketable calf to the business every year on a solely forage-based diet. Our cattle are grazed throughout the year on species-rich grasslands with hay fed outside in the winter. If our cows do not work in this system they leave the herd.

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WHAT OUR CUSTOMERS SAY

“After visiting Rob and seeing how he manages his grass and testing his genetics, I was very keen to purchase some of his cattle. I didn’t need to see them, I just put an order in of what I wanted, and Rob did the rest. It’s very reassuring when you find a breeder who really knows his cattle and can be trusted to send you exactly what you want. We will be purchasing more in the future.”

- Geraint Powell, Nuffield Scholar and Farmer

“We bought a bull from Phepson Angus as we wanted to shift our maternal line to a smaller more efficient cow, high fertility and easy calving. The bull we bought has delivered on everything we wanted. We will certainly be a repeat customer.”

- Silas Hedley-Lawrence, Regenerative & Agroecological Coach, Consultant & Speaker at Grassfed Farmer

"We bought 2 bulls from Rob because we wanted easy calving, fertile, hardy bulls. Very happy with initial results on 62 heifers with 100% in calf, 73% bred in the 1st cycle. Bulls didn't go lame or lose condition while working."

- Oliver Chedgey, 2022 Organic Dairy Farmer of the Year

AT PHEPSON, WE BREED CATTLE THAT WORK FOR YOU

Our Pedigree Aberdeen Angus herd is the premier source of grass-fed cattle genetics in Europe.

Fertility is the number one predictor of profit in suckler cow systems. As input costs continue to rise we will need to reach optimum fertility rates within the bounds of what our environment can provide.

Find out more about the key factors to running a profitable, regenerative, grass-fed suckler cow system in the video below.

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