PREMIER PRODUCTION SALE 2025
We had a fantastic day on Saturday 15th November at Worcester Livestock Market for our Premier Prodcution Sale!
Selling 50 Grass-Fed Pedigree Aberdeen Angus Cows + Breeding Bulls
From the leading source of grass-fed genetics in Europe
Thank you to everyone who bought cattle and to all who attended on the day!
Phepson Angus Sale Report from the McCartneys Rural Mart
Phepson Angus - Pasture for Live - Proves the point!
The Premier Production Sale for Rob Havard’s Phepson Angus out stripped all expectations with simply a glittering trade with buyers taking the opportunity to buy purpose bred Pasture for Life cattle and travelling literally from Scotland to the West Country and many Counties in between to support this unique sale and making presence felt.
Rob Havard himself a pioneer and advocate for Pasture for Life proved the point by offering a production sale having won the prestigious “Grassland Farmer of the Year” at the Farmers Guardian British Farming Awards earlier this year.
Prices for Cows with late spring born calves started at a high and never looked back!
Top price for the day peaked at 5,500 gns for Phepson Red Proud Moana a calved heifer by Oxencraig Kaiser with heifer calf at foot being secured by Nikki Yoxall Angus. The same purchaser taking several cows and calves at 4,800 gns, 4,200 gns (x3) and 4,000 gns (x2).
A fifth calver Phepson Enora V085 with heifer calf sold briskly levelling at 4,800 gns to B. Hollins, Market Drayton, Shropshire, the same buyer taking two in calf heifers, Phepson Alfrich and Phepson Euga both by Phepson Alex a son of Oxencraig Kaiser at 1,800 gns and 1,900 gns respectively.
Volume buyers at the sale and establishing a new herd were Messrs J. Taylor, Banbury, Oxon taking a total of 23 cattle to a top of 4,200 gns for Phepson Eulema Sarah Z285 a calved heifer with heifer calf at foot.
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Averages
38 Cows with calves £3,216.31
4 Cows in calf £1,824.37
7 Heifers in calf £1,800.00
Auctioneers: McCartneys, Worcester
Write-ups from the Sale
The Scottish Farmer
Fertility is the number one predictor of profit in suckler cow systems
Fertility is the number one predictor of profit in suckler cow systems. As input costs continue to rise we will need to reach optimum fertility rates within the bounds of what our environment can provide.
Find out more about the key factors to running a profitable, regenerative, grass-fed suckler cow system in the video below.
WHAT OUR CUSTOMERS SAY
“After visiting Rob and seeing how he manages his grass and testing his genetics, I was very keen to purchase some of his cattle. I didn’t need to see them, I just put an order in of what I wanted, and Rob did the rest. It’s very reassuring when you find a breeder who really knows his cattle and can be trusted to send you exactly what you want. We will be purchasing more in the future.”
- Geraint Powell, Nuffield Scholar and Farmer
“We were delighted to have the opportunity to buy some cows and heifers from Phepson Angus to help us meet our herd growth objectives. They perfectly suit our Pasture for Life certified system, performing well off a forage only diet. They have done two calvings with us so far with some great outcomes and we are excited to see how they and their offspring continue to add value to our herd.”
- Nikki & James Yoxall
“We bought a bull from Phepson Angus as we wanted to shift our maternal line to a smaller more efficient cow, high fertility and easy calving. The bull we bought has delivered on everything we wanted. We will certainly be a repeat customer.”
- Silas Hedley-Lawrence, Regenerative & Agroecological Coach, Consultant & Speaker at Grassfed Farmer
"We bought 2 bulls from Rob because we wanted easy calving, fertile, hardy bulls. Very happy with initial results on 62 heifers with 100% in calf, 73% bred in the 1st cycle. Bulls didn't go lame or lose condition while working."
- Oliver Chedgey, 2022 Organic Dairy Farmer of the Year
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